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For your reference, we have included the original job posting below.
Field Partner Marketing Manager
Job Number:
44204787
Company Name:
EMC
Job Location:
Boca Raton, FL US
Job Category:
Information Technology
Field Partner Marketing Manager
Location(s) US - Florida - Boca Raton US - Florida - Fort Lauderdale US - Florida - Jacksonville US - Florida - Maitland US - Florida - Miami US - Florida - Orlando US - Florida - Pensacola US - Florida - Tallahassee US - Florida - Tampa US - Georgia - Atlanta Title Field Partner Marketing Manager Requisition ID 84557BR Job Description GENERAL SUMMARY Individual is responsible for developing regional collaborative partner marketing strategies, a rolling comprehensive marketing plan and the successful execution of the plan through measurable demand generation activities for EMC’s Channel Partner Community in the Southeast Region (LA, MS, AL, GA & FL) and Federal market.
The ideal candidate brings at least 8 years of progressive responsibility in marketing planning and execution strategies. The position requires experience working cross-functionally in a fast-paced, highly dynamic environment. The candidate should have experience in all facets of marketing including event, online, direct mail and web-based marketing with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome. The candidate must be sales-focused, responsive, creative, strategic, proactive, and hands-on, with the ability to work with all levels of management in a highly matrixed environment. The candidate must also be willing to travel as the position requires extensive interaction with partners and sales teams across the region.
PRINCIPAL DUTIES AND RESPONSIBILITIES · Understand overall EMC corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements and aligns Regional Marketing plan to same. · Assist partners developing Velocity marketing business plans for defined Focus Partners. · Assist partners deploying marketing development funds (MDF) and Partner Coop in support of marketing business plan. · Work with Distribution partners to leverage Distribution capabilities and support resources for their 2-tier VAR community. · Monitor all marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend. · Track and monitor program budgets, activities and ROI. · Work collaboratively with local Channel Account Managers to ensure integration & selection of key partnerships, sales focus and go to status. · Drive adoption and utilization of Velocity Program tools, incentives and programs. · Work with Channel Marketing and Corporate Program Teams to provide feedback to create effective demand and incentive programs. · Leverage EMC Strategic Alliance partnerships to ensure integrated marketing programs and activities. · This is a field position, and as such, requires direct contact with sales, partners and customers as well as third party vendors. · Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required. · Regularly meet with partners and partner management to understand impact on current business and market trends and to ensure that programs meet their needs.
SKILLS · Bachelor’s degree; MBA is a plus. · 8-10 years marketing experience; 5+ years experience with partner or channel marketing programs, with preference for experience with channel reseller programs. · Strong budget management and reporting skills. · Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment. · Demonstrated ability to drive and execute successful marketing programs. · Familiar with IT Market, Products, Software and Services. · Has or develops understanding of EMC Market positioning, strategy and product lines. · Proven reputation for establishing unified vision and collaborative work environment among diverse groups. · Strong initiative, ability to identify opportunities and independently pursue. · Demonstrated ability to work with all levels of management. · Superior oral and written communications skills. · Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.
EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement."
