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For your reference, we have included the original job posting below.
Marketing Analytics Lead Job
Job Number:
39853673
Company Name:
Microsoft Corporation
Job Location:
Fort Lauderdale, FL US
Job Category:
Information Technology
Marketing Analytics Lead Job
Job Category:Marketing Location:Fort Lauderdale, FL, US Job ID:2 Division:Marketing
This Job is eligible for the following work arrangements :TeleWork
We are looking for a smart, talented and experienced marketing professional/communications specialist to join the Central Marketing Organization at Microsoft.
The Marketing Analytics Lead position requires a leader with the insight, experience and aptitude to manage a team chartered with building and managing relationship marketing systems, improving ROMI and customer perceptions, relationships and satisfaction through orchestrated integrated marketing communications and branding efforts that are created through a productive team environment.
This role will provide key marketing insights and local knowledge based on the consumer and commercial targets. This business intelligence obtained from the markets will be used to help formulate business and marketing decisions within the LATAM AHQ and subsidiaries.
The Marketing Analytics lead is responsible for making decisions related to driving usage of enhanced targeting capabilities in marketing & sales efforts across the organization (important in gain adoption of the tools across the organization), increasing the deployment of models by field marketing professionals (expand utilization of the models will lead to better decision making and a higher return on marketing investment) and integrating new tools, processes and data sources (growing the capability is integral in a changing marketing/sales environment).
The lead should be a vocal evangelist on behalf of the organization for the need for a centralized data mart/Enterprise Data Warehouse as underlying data structure. In this capacity, the final decision would be shared by the CCG or M&O lead.
In addition to these responsibilities, this role will play a significant role in the strategy, design, development and implementation of tools and programs through the following:
- Creates strategies that cut across organizational boundaries to help the subsidiary achieve broad business outcomes
- Contributes to the strategy in the linking of multiple marketing databases into a common view of customer data.
- Actively participate on planning and execution with continuous improvement in ROMI
- Develop and foster the continuous search for marketing efficiency and effectiveness
- Makes the connection to what is working and what is not working on driving the marketing scorecard
- Promote best usage of Marketing dollars by driving best results
- Support the planning process with best information and data on marketing targets and execution
Minimum Qualifications:
- 8 – 10 years of related experience. Minimum of three years supervisory experience in a multi-national company.
- Bachelor’s Degree (B.S. /B.A.) required. Master’s degree preferred. Field of Study Information technology, computing related, marketing
- Candidates must have at least 6 years of database marketing / decision support experience with three of those years in a management capacity.
- Familiarity with BI and sales & marketing applications is expected.
- Strong management presence with excellent communication/presentation skills.
This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
Microsoft is an equal opportunity employer and does not discriminate against individuals on the basis of race, gender, age, national origin, religion, marital status, veteran status, or sexual orientation.
