Special Events Coordinator - Southeast

Special Events Coordinator - Southeast

• Designing, planning and executing sales-driving, brand-building, publicity worthy in-store special events in collaboration with Macy's vendors and other strategic partners; includes managing outside vendors, such as stylists, rental companies and sound companies. Manage all communication to internal and external partners
• Managing relationships with all district store teams, vendors, sponsors, internal clients, vendors and community partners
• Developing relationships with area organizations of all kinds that translate into event opportunities; identifying outside sponsors for Macy's special events to offset departmental expense through cash sponsorship or in-kind donations
• Developing partnerships with external groups, and charitable organizations to ensure targeted marketing and outreach for event attendance.
• Providing Macy's event marketing advertising copy by deadline for newspaper, online, radio, and in-store formats and coordinating the internal and external advertising approval processes. Order and place event poster signs
• Offering creative, relevant and unique event ideas. Have the pulse on current events, pop culture and new concepts.
• Managing event budget, including writing purchase orders, submitting invoices, tracking expense, following up with vendors, and compiling seasonal forecasts
• Evaluating Macy's event marketing initiatives from both quantitative (e.g., sales, attendance) and qualitative standpoints (e.g., event flow, branding opportunity, in kind donations); reporting results to management for improvement for future events
• Attending, evaluating competitive events.

• Reports to Special Events Manager
• Special Events Team
• Marketing
• Media Relations
• Sponsorship Team
• Macy's Corporate
• Store Leadership and Associates
• Merchants
• Vendors
• 3 rd Party Partners

• Prior experience in event management and execution
• Ability to remain flexible to changing business needs and react to those needs in a professional positive manner
• Resourceful self-starter, works well independently as well as part of a team.
• Proven financial skills - budget creation and execution
• Ability to negotiate effectively
• Strong communication skills - both written and verbal, including the ability to present and sell event concepts
• Strong organizational and time management skills
• Interpersonal and project management skills
• Solid computer skills (Word, Excel, Photoshop, Powerpoint, Lotus Notes).
• Ability to work weekends, key holidays and off hours as to meet business needs
• Ability to travel to regional store locations as business dictates
• Must be very comfortable working with key partners in multiple cities